Email

Email tracking allows a sender to gather information such as when an email is opened, how many times, for how long and on what device. It also provides valuable data like when a link is clicked or an attachment is downloaded. Information like this can help a business know when and if to follow up, […]

Most people don’t need a custom domain as part of their email address. A free service will suffice in most scenarios. While Gmail is undoubtedly the most popular provider, there are many other options that have notable benefits. Consideration should be given to storage space, features, and integration with other tools, but being able to […]

Traditional paper marketing collateral has been largely replaced with email marketing over the past number of years. Businesses of all sizes can benefit from email marketing if they know how to engage their subscribers and convert them to paying customers. ESPs, or email service providers, allow anyone to create and send compelling and sleek emails […]